A container labeled 'Flow Kana' with pink and yellow design surrounded by pink roses, green leaves, and purple flower petals.
A can of Flow Kana Dominion Lights cannabis flower by Livicated Farm, surrounded by sunflower, lemon, and orange slices, with a starry green background.
Can of FLOW KANA cannabis product with blue butterflies, lime slices, and green leaves on a blue water background.
A container labeled 'Purple Cupcake' from Flow Kana, surrounded by sliced dragon fruit and pink whipped cream with a cosmic background featuring planets or moons.

Flow Kana Limited Edition

I led the creative direction for the Limited Edition packaging series for Flow Kana, highlighting micro-batch cannabis from select craft farms in Northern California. The challenge was to create packaging that celebrated the unique personality of each strain and farm while maintaining a cohesive identity for the Flow Kana brand.

I collaborated with the marketing and packaging teams to develop a visual storytelling system where each release features custom “Cultivart” digital collages inspired by the terpenes, aromas, and farm environments behind each strain.

Creative Direction
Packaging Design
Visual Concept Development

Role

A cohesive visual packaging system
Shelf differentiation
Increased sales

Impact

Visual System: Cultivart

To celebrate the individuality of each strain, I reimagined the visual concept called a Cultivart—digital collage compositions built from imagery representing the strain’s terpene profile, flavor notes, and farm environment.

Emerald Spirit Botanicals

Pink Boost Goddess is a five time California State Fair Gold Medalist and five time Emerald Cup award winner.

The colors were inspired by the strain. The flowers were inspired by the flowers and sunsets on the farm. The pink crystals are a nod to the effects of the strain, a spiritual sensation.

Notes: Floral & mint

A container labeled 'Flow Kana' with pink and yellow design surrounded by pink roses, green leaves, and purple flower petals.
A container labeled 'Purple Cupcake' from Flow Kana, surrounded by sliced dragon fruit and pink whipped cream with a cosmic background featuring planets or moons.

Livicated Farm

The collage or cultivart for Dominion Lights was inspired by the sunflowers that grow on the farm, the strain’s bright citrus aroma, and the subtle sense of spirituality evoked by the northern lights imagery.

Can of FLOW KANA cannabis product with blue butterflies, lime slices, and green leaves on a blue water background.

Woodman Peak Farm

Woodman Peak Farm is a small-batch, sun-grown cannabis farm located in Laytonville, California. Their strain, Purple Cupcake, was an Emerald Cup winner and was highlighted as part of a fundraiser for a national LGBTQIA non-profit organization. The aromas are fruity berries and vanilla. The use of the color purple is a direct callout to the color of the cannabis itself.

A can of Flow Kana Dominion Lights cannabis flower by Livicated Farm, surrounded by sunflower, lemon, and orange slices, with a starry green background.

Earthen Farms

Double OG Chem is a potent, indica-dominant hybrid. Known for its high potency, it delivers a pungent fuel, pine, and citrus aroma. It is favored for deep, relaxing, and long-lasting effects suitable for pain relief and evening use. The inclusion of butterfly imagery is a nod to the butterflies that inhabit the farm as well as the indica dominant strain itself, often associated with the color blue because of its calming effects.

Awards: 2018 High Times Central Valley Cup 2nd place Indica.