Hysteria is a feminist wine bar, providing all women a safe space to discuss women’s issues. Hysteria was a "disease" from the Victorian era only diagnosed to women as a way of discrediting them. Many of the design elements refer back to the Victorian era, while giving the identity a modern feel. This reference of old to new is commentary on the pervasiveness of gender inequality. The logo, a spider, is symbolism for the creator; she is death. On a Freudian level spider embodies woman. She is the creative force, weaving the designs of life and fate. The lesson of the spider is maintaining balance – between past and future, male and female, spiritual and physical. The almond shape of the logo is a mandorla, which represents the bringing about of the evolution from the biological to the spiritual.