Raw Garden Brand Book
From seed to sale Raw Garden nurtures the complete lifecycle of the cannabis plant, producing ethical and accessible cannabis products for everyone.
While working as the first in-house designer at Raw Garden one of my first projects was to create a brand booklet to clearly define the company's visual identity, including logo usage, color palette, typography, and tone of voice, ensuring consistent brand representation across all marketing materials and communications, ultimately building strong brand recognition and cohesion across channels.
Creative Direction
Brand Strategy
Brand Development Publication Design
Role
Brand cohesion across multiple channels
Increased brand awareness
Impact