Raw Garden Brand Book

From seed to sale Raw Garden nurtures the complete lifecycle of the cannabis plant, producing ethical and accessible cannabis products for everyone.

While working as the sole, in-house designer at Raw Garden one of my first projects was to create a brand booklet to clearly define and document the company's visual identity, including logo usage, color palette, typography, and tone of voice, ensuring consistent brand representation across all marketing materials and communications, ultimately building strong brand recognition and trust with the audience. 

Creative Direction

Brand Strategy

Brand Development

Publication Design

Role

Credits

Angela Cheng, VP of Marketing

Open magazine displaying a photograph of a cannabis plant on the left page and a table of contents on the right page with section titles and page numbers.
An open booklet with green pages on the left and a photo of a cannabis vape pen on the right, placed next to green leaves, with the vape pen labeled 'RAW GARDEN'.
Open book displaying a quote by Khalid Al-Naser on the left page, and a close-up photograph of a spoon with a tiny crystal or mineral. The quote discusses growing consumer preferences and cultivating new experiences.
Open color swatch book displaying shades of green, gray, black, and white with labels and color codes.
Open book with cannabis-related photographs, including cannabis flowers, a person holding a test tube with cannabis, and a cannabis plant outdoors.
Green hardcover book titled 'RAW GARDEN' with a sprout illustration on the cover, placed on a light-colored surface.